Fabletics Leverages the Power of Fans’ Rave Reviews to Become Number One in the “Athleisure Wear” Industry
Fabletics is doing big things with its digital marketing strategy. The company is known for its genius marketing team as well as finding creative ways to disrupt the retail industry. Athletic wear has become a hot industry and an incredibly crowded space. In spite of all that, Fabletics has skyrocketed to become the leader in the industry and the benchmark by which all other companies must strive to achieve.
The company is laser focused on giving its members a seamless online journey and top customer service. This can start through social media or entry into the website and travel along the purchase process until a bright and shiny Fabletics box full of your favorite athletic wear arrives on your doorstep. While most brands strive to do the same thing, Fabletics is truly nailing the concept.
Fabletics is going another step further. The company is leveraging the power of their satisfied members to drive more business and continue building brand reputation. Fabletics encourages members to go online and share a positive review with the online community. This could be a Google review or simply posting a picture of yourself rocking the latest Fabletics gear with a snippet of why you like the brand. Fabletics has a social media team that will frequently share user-generated content with other followers.
In today’s world of shopping from the couch, a recent study found that 97% of people will check some type of review from people who have actually purchased a product or use a service before making a purchase decision. This number is staggering considering the old marketers adage was that a verbal recommendation would always be king.
Positive reviews also increase search engine rankings and build overall affinity with the brand. If all your friends are raving about something, you will likely want to try it. Consider the online fan base for Fabletics an enormous online friend group. Don’t you want to be a part of it?
Kate Hudson is just as passionate about Fabletics as she was when the company started in 2013. She is truly a core member of the team and actively works with the sales and marketing teams to build strategy and asses member buying trends. She also greatly enjoys the advertising side of Fabletics. She and her team have fun with their ads, showing themselves working in the real Fabletics creative space. She and her team have an overarching focus to make Fabletics the best quality, affordable athletic wear while still keeping the brand fun and fresh.
The best part of Fabletics is the fun Lifestyle Quiz. Fabletics has its own algorithm tied to the Lifestyle Quiz that will create a user experience made just for you. When you head to their website, simply answer a few questions about yourself and your workout tendencies and you will be treated to Fabletics clothing picked out just for you. This helps keep the brand fun and makes sure you never show up to the gym rocking the same outfit as your best friend. Check it out!