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Craft Beer/CEO/Businessman

Eli Gershkovitch taps into the Canadian Craft Beer Industry

Posted by Beer30 on

There was a time when American and German beers we considered the best beers in the marketplace, but that is no longer the case; during the most recent U.S Open Beer Championships, several other countries showed that they are just as capable of brewing great tasting beer. In fact, Canadian beer was one of the standouts at the competition. If you’re unfamiliar with the U.S Open Beer Championships, it is an international brewing competition open to professional breweries and is comprised of judges from the United States, Great Britain, and Canada.


Although not involved in the beer competition, the Canadian craft beer company Steamworks Brewery is quickly becoming a big deal amongst beer Canadian beer enthusiast. Founded in 1995, Steamworks Brewery is a microbrewery located in Burnaby ( a city in British Columbia, Canada). At the head of the company is CEO Eli Gershkovitch; an attorney whose affinity for microbrewed beers led him to change his career path. According, Gershkovitch decided to pursue craft brewery as a profession after tasting Belgian beer while traveling through Europe.

Eli Gershkovitch pic3

Soon after establishing Steamworks Brewery, Gershkovitch opened Steamworks Pub with the intention of marketing his beer in Canada. The pub, which initially had a seating capacity of 184, was soon renovated to accommodate even more patrons; currently, the pub can seat a total of 754 customers at any given time. Many of the company’s proprietary craft beers are brewed on-site, which differentiates Steamworks from other pubs (CalgaryHerald). Needless to say, this was a successful business venture for Gershkovitch; Steamworks Brewery has not only increased production of their craft beer, they have also expanded their portfolio by including Pale Ales, Heroic Red-Ales, and other unique brews.


Although it’s hard to say which country loves their beer the most, every country has something unique to offer beer connoisseurs, and Canada is no exception. In fact, Steamworks Brewery is easily meeting the demand for great tasting beer amongst Canadians, and will likely continue to do so for the foreseeable future.


So, what’s next for Eli Gershkovitch ( Well, in addition to being a successful businessman, he is also a pilot; according to, he is currently sharpening his flying skills. Gershkovitch is a certified pilot, who routinely flys himself back and forth between Vancouver and Europe. So needless to say, the sky is the limit for Eli.


People’s Success/Businessman

Logan Stout on How IDLife Takes a Unique Approach to Personal Health

Posted by Beer30 on

Logan Stout studied Business and Psychology at the University of Dallas He is an excellent philanthropist, author, motivational speaker, business owner and an entrepreneur. He has found some companies like the Dallas Patriots, Premier Baseball Academy, and Logan Stout is the chief executive officer and chairman of IDLife, Texas. He founded IDLife back in 2004.

How IDLife Creates Personalized Products

IDLife is a wellness and health company that provides nutritional supplements targeted to customers individual needs. It offers a variety of nutritional requirements since they believe that not every person has the same nutritional demands and deficits. Logan Stout and his team can produce individualized supplements from taking recommendations from clinical studies.

There is so much conflicting data nowadays about health and nutrition that confuses people or simply makes them give up. Logan has created a three-step program that will enable people to improve their health without much hassle. With this program, one can increase their energy levels, lose weight, lower their medication needs and even reduce their risk of diseases. This leads to people leading a more satisfying and happier life.

What makes the company’s supplements vary from all the other supplements is the fact that IDLife has only one group of vitamin supplements that one has to take in the morning and at night. The morning and night versions make sure that the body absorbs the vitamins at optimal levels. The vitamin supplements are screened to prevent the consumer from taking anything that would affect them. All the ingredients in the supplements are pharmaceutical –grade nutrients, and there are no fillers.

Marketing Strategy

IDLife products cannot be bought from the store as they incorporate sales associates (distributors) to introduce the products to people in various places. By doing this, they give their consumers a chance to be part of the organization. The distributors are also able to get all the profits without sharing them with retailers and wholesalers. The company offers free assessments to their consumers before selling them the products. The sales representatives are also available to answer any questions from the customers and advise them on the supplement combinations that suit their needs.

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